Wednesday, September 26, 2007
Microsoft Global announced that Xbox 360 first-person shooter Halo 3 launched world-wide during September 25 to 27. This launch of Halo 3 focuses on strategy, shooting, co-operating, and global linking between different languages.
In the United States, more than 10,000 retailers opened their stores at midnight on September 25. They provided a Halo 3 painted car as a grand prize. Gamers lined up for hours in excitement for the long awaited game to come out.
Shane Kim (Director of Microsoft Games Studio) awarded the first gamer who lined up for the launch at the Best Buy store in New York City, taking pictures with Jim Cush who dressed as “Master Chief”, and remarked that other 37 countries will play this game with different languages except English, with the sales of 10 million game copies.
In Taiwan, after Microsoft’s local division separately invited Taiwanese Band “Mayday” last Sunday (September 16) and SBL Yulon Dinosaur Team Players (Hsueh-lin Li and Chih-chung Chen) 4 days ago (September 22) at the “Halo 3 Pre-launch Carnival” in Taiwan, the company invited famous model Ruru Lin from Catwalk Co., Ltd. for the launch, and held a friendship match with 4 players who lined up from first place to fourth place.
Meanwhile, Microsoft Hong Kong held a “Halo 3: Ultimate Collection Exhibition” launch activity to show the Halo series figures, posters, game packs, and history. The first Chinese version of “Halo 3: Midnight Ultimate Madness” was published prior to Taiwan’s and USA’s release, at the Grand Century Place in Mong Kok, Kowloon in Hong Kong.