Submitted by: Jesicca Thompson
Some logo designs are made so bad that they actually stick to your mind creating a visual imprint that may not leave you until death does you two apart. A logo design could be an excellent vehicle of memory without it having to do anything with being good or effective at all. But what will that logo design cost?
Take The London Olympics 2012 Logo for example; This logo has not been liked by anyone, in fact it is considered to be the worst examples of a logo design, there is not a single person who has not criticized the idea behind the logo design of London Olympics 2012; the shocking pink and the ugly troll font has been criticized by many so much that I am starting to think this has let the logo sit quietly in our minds for until after 2012- no matter if the logo is actually famous or notorious. The logo design is going to cost The Olympics a few million in the long run and a generous amount of frustration on a tiny mistake made. This shows what a bad logo design can do to your brand.
How? you ask. Let s think through this together:
1.A bad logo design is actually good when it works by getting the business known. People rant more about their dislikes than talk about what they do like. Though do not expect for the brand identity to be known; a business brand identity could only be built if the business lives up to the professionalism it boasts of. A bad logo design won t get there at all.
2.Everyone hates the London Olympics 2012 logo design for obvious reasons. But will that prevent them from buying tickets? Maybe not. The reason is there is no other substitute to the Olympics that has made its place in the market decades ago.
That is why it will affect the user preference by very little. That is, there will be no progress in brand identity, however. That is, the upcoming teenagers will not be bothered and senior citizens will not be excited.
3.Your badly designed logo only stamps your business with Hey, we are really cheap and having problems- do not be attracted . There is no way your business may be able to convince customers that you are worth a lot more, than you could have in the days your business was running without a logo. The talk about the business is there and recognition is given for a bad logo design but no one likes your style of working and nor are they going to give you chances.
I ll say this quickly-in one breath- there is a lot riding on a business logo design. Taking the time out to find a decent logo design consultant will not take long. A well done logo design will not only win you reputation it will intertwine your business vision and drive into it- therefore creating an ample amount of positive energy within and outside the business.
About the Author: Jessica Thompson provides
logo design services
to small business owners. She has expertise in
custom logo design
and
small business web design
.
Source:
isnare.com
Permanent Link:
isnare.com/?aid=542769&ca=Marketing